— B2B SaaS marketing leader
— Selected impact
Across demand, community, GTM and scale.
250×
Website traffic growth for EventHQ
40+
Zoho products adopted my frameworks
5K
Customers reached through CRM workshops
— Across every stage
I have built from zero, accelerated a growth business and created repeatable systems inside a global organization.
ZERO TO ONE
EventHQ
Find the signal.
Built the function from scratch, defining the brand, ICP, positioning and GTM before creating traction across nine countries.
GROWTH
Get My Parking
Build the engine.
Lead a five-function team while scaling inbound demand, AI product launches, field marketing, enablement and operations.
SCALE
Zoho
Make it repeatable.
Built demand, community and operating frameworks that expanded across products, regions and teams.
— What I build
01
Strategy, teams & operating rhythm
Translate business priorities into a focused plan, clear ownership and a team structure that can execute independently.
02
Product marketing & GTM
Turn complex products into positioning, launch narratives, buyer journeys, enablement and adoption programs.
03
Demand & pipeline
Build connected acquisition engines across inbound, lifecycle, ABM, field marketing, events and sales follow-through.
— AI-enabled marketing
AI supports the strategy. It helps us research faster, build smarter workflows and turn recurring needs into practical tools.
10
Internal marketing applications
3
AI product launches
5
Functions enabled
— Proof beyond the title
Selected recognition
✦ Named a Zoho “Game Changer” for two consecutive years.
✦ Hosted customer workshops across India, the United States, Australia and New Zealand.
✦ Helped organize SaaSCon23 for 1,000+ attendees.
Selected publications
Economic Times — Integrating AI with enterprise software
GetApp — Emerging lead-generation strategies
Plecto — Gamify your workplace to unlock productivity
The Parking Collective — Take advantage of your website
— Career journey
Every role added a layer: customer understanding, content, community, product, growth, systems and team leadership.
May 2024 → Present
Senior Marketing Manager at Get My Parking
Own B2B and B2C marketing strategy and lead five marketing functions.
Head of Marketing at EventHQ
Built the marketing function from scratch and grew website traffic 250× across nine countries.
Freelance Marketing at SaaSInsider
Supported SaaSCon23, Women in SaaS, sponsors and speakers, and grew social followers by 40%.
Lead Product Marketer & Social Media Manager at Zoho Corp.
Built social into a major demand channel, scaled CRM Family, shaped Zia’s narrative and led a five-person team.
— Get in touch
© 2026 Dolly Draze
B2B SaaS marketing leader